2020 was one of the most eyeopening years of my life. There was a perspective shift and people became more aware of the oppression and violence that people of color endure everyday.
I had the opportunity to work alongside my mentor Jason Moses to build out his vision for Easier To Ignore — a rich storytelling platform and campaign that highlights the diverse and nuanced stories of being Black in America. Through candid interviews and portrait photography, the platform showcases intimate, iconic and powerful vignettes of the Black experience.
Photographer — DeSean McClinton
Owner/Creative Director— Jason Moses
Inspired by the fact that Gin sales are up in Europe and South America but lagging in the U.S. So, we sold gin like it’s fashion. With an integrated campaign that’s as simple, beautiful and easy on the eye as gin itself, we re-introduced Tanqueray to an American audience, informing them that,
This Is Gin and “Gin Is In”.
CD — Dorothy Austin & Julian Tippins
Senior AD — Steven Williams
Photographer — Carlton Davis
2023 Cannes Lion nominee (Craft- Design - Brand refresh)
Press:
CD — Kevin Ragland
Senior CW— Richard Boadu
In the early 2000’s, 7 For All Mankind made its mark as the first premium denim brand in the United States and revolutionized a category. The iconic brand is now on the cusp of its upcoming 20th anniversary, and today launched its “Remember Your First” campaign in partnership with their newly appointed creative agency of record, YARD NYC.
CD — Jason Moses
ACD — Claire Longfield
Style Director — Teng Phour
Producer — Emily Green
Photographer — Campbell Addy
For the first time ever, Pharrell Williams brings his Something In The Water (SITW) festival to the nation’s capital.
We set the tone for the weekend with a series of floral decorated trucks that represented the push for creating the right conditions for businesses to flourish. In addition we brought along four local Black-owned businesses to the community marketplace so locals could support them, investing $60,000 in total to diverse-owned small businesses. The businesses included Mahogany Books, OTHERS COFFEE, District of Clothing and Black Pepper Paperie.
CD- Kevin Ragland
CD- Janette Tyson
Senior Writer- Richard Boadu
The social tone lives under an editorial lens, “Ways to Wonderful.” This guiding line will use tips and tricks to encourage consumers to Welcome Wonderful into their own worlds, creating a larger lifestyle story around the products.
CD— Richard Austin
Senior Designer — Nicole Du toit
Writer — Leah Keiter
Crate and Barrel has always been the place to go for high quality aesthetics, but in recent years they’ve been lacking inspiration. Made for Each Other illustrates the relationship between human and object, highlighting the importance of making the right choices about what goes into your space (and your life). Infused with the signature wit that once made Crate and Barrel advertising iconic, we brought the love back into making your home yours.
CD — Ulrika Karlberg
Writer — Samantha Evers
Photographer — Suzanne Saroff
We Dress America” celebrates personal style across the country, aimed at changing perception of fashion at Walmart. Together with iconic American photographer Ryan McGinley, we casted and captured real people from coast-to-coast to launch Walmart’s new platform, delivering credibility through the entire consumer journey in a way only one of the largest fashion retailers can deliver.
CD- Jason Moses
Writer- Samantha Evers
Photographer- Ryan McGinley
CD — Stacey Smith
Writer— Stacey Ann-Ellis
Meet the 2022 Sports Illustrated Kid of the Year. Carter Bonas calls his autism his Superpower, and he's leaned into it as he's become a competitive golfer, an entrepreneur and an advocate for Autism.
CD — Kevin Ragland
Senior CW— Richard Boadu
In 2017 NYC’s wildly popular fashion boutique, Scoop, officially closed its doors — but “the ultimate closet” is making its big return in an unexpected place. The iconic store has officially relaunched at Walmart as its very own private label!
CD — Jason Moses
ACD — Megan Yanchitis
Senior Writer — Samantha Evers
CD-Kevin Ragland
ART- Scarlette Maestre & Myself
COPY- Richard Boadu & Cristina Marquez Barreto
CD — Dustin Dodd (art)
CD—Grahm Utenburger (copy)
Writer— Richard Boadu
