Chaz Malloy

Premium denim built its name in the early 2000s. Twenty years later, the brand needed to reclaim that cultural moment — not just celebrate it. "Remember Your First" was a campaign rooted in the visceral feeling of a product that changed how people thought about what they wore. Shot by Campbell Addy, the work balanced nostalgia with edge, extending across print, social, and digital to reintroduce the brand to a new generation without losing the loyalists.

CD — Jason Moses · ACD — Claire Longfield · Style Director — Teng Phour · Producer — Emily Green · Photographer — Campbell Addy

Fashion - Editorial - Integrated campaign - Art direction

Gin was thriving in Europe and South America but lagging in the U.S. — and no one was making it feel desirable. The insight was simple… Sell gin like fashion. The "Gin Is In" campaign brought a clean, editorial look and confident tone to reintroduce Tanqueray to American audiences who'd written the category off. Simple. Beautiful. Easy on the eye — just like the product.

CD — Dorothy Austin & Julian Tippins · Senior AD — Steven Williams · Photographer — Carlton Davis

Spirits - Brand repositioning - Integrated campaign

A first-of-its-kind campaign elevating underrepresented small businesses that chose UPS. The centerpiece: a 3D anamorphic billboard-to-truck execution that stopped people mid-step. The visual system was designed to feel monumental — because the businesses it featured were. Concepted, art directed, and executed from the ground up. Made possible by BCN Visuals, High Contrast LLC, and filmmaker Shomi Patwary of Illusive Media.

CD — Kevin Ragland · Copywriter — Landin Hall · Filmmaker — Shomi Patwary (Illusive Media)

OOH3D anamorphicExperiential

⭐️ Gold OBIE — Consumer ServicesSilver OBIE — 3D Anamorphic Digital

After Coco Gauff's US Open win, she famously thanked her doubters for fueling her fire. That speech became the strategic spine of this campaign — pairing her story with small business owners facing their own skeptics. The executional idea: anime. A genre built on underdogs, transformation, and cultural cool. Animation by LOBOS. The result was a campaign that felt native to Coco's audience and true to the brand.

CD — Kevin Ragland · Copywriter — Landin Hall · Animation — LOBOS

Sports - Animation - Brand campaign

2020 cracked something open. Rather than respond with a brand message, this was a platform built to hold space — a rich storytelling engine for the diverse, nuanced, unglamorous reality of being Black in America. Through candid interviews and intimate portrait photography by DeSean McClinton, the platform put real stories in front of audiences who might otherwise look away. Creative concepting and visual system development throughout.

Owner / CD — Jason Moses · Photographer — DeSean McClinton

Social impact - Editorial - Platform design

UPS at New York Fashion Week sounds like a brand stretch — until it isn't. Partnering with Awake NY and La Bodega, we turned a logistics brand into a legitimate presence at one of culture's biggest stages. The work earned a Cannes Lion shortlist for Craft & Design, press coverage from Hypebeast to AdAge, and a Webby Award. Proof that the right cultural entry point can reframe a brand entirely.

CD — Kevin Ragland · Senior CW — Richard Boadu

Fashion - Cultural partnership - Brand design

Cannes Lion Shortlist — Craft /Design Webby Award

Nest had the product. What it needed was a world to live in. "Ways to Wonderful" became an editorial lens for all social content — a lifestyle platform that made Nest feel less like a product category and more like a point of view. Art directed with a warm, aspirational tone that extended naturally from their existing brand equity.

CD — Richard Austin · Senior Designer — Nicole Du Toit · Writer — Leah Keiter

Home & lifestyle - Social content - Brand platform

Subway — Leo NY

Copywriter: Natan Dorenbaum
Full campaign for Subway's new Fresh Fit menu. The job was pretty simple on paper, make the food look good, make the deals land clearly, make the copy bold. Harder to do it all in practice.

This was my first real food-forward shoot, we shot in LA and I learned a ton. Mostly about how much work goes into keeping food looking fresh under hot lights. Food stylists are wildly underrated.

Five food films and one narrative spot and a few with Amy Poehler on the VO when we got back to NY. Everything aired on Prime Video & Hulu for Sunday and Thursday Night Football.

When Pharrell brought his SITW festival to D.C. for the first time, UPS showed up as more than a sponsor. A series of floral-wrapped trucks carried a message about the right conditions for businesses to grow — and four Black-owned local businesses were brought into the marketplace with $60K in direct investment. The visual identity was built to match the energy of the festival: bold, expressive, rooted in community.

CD — Kevin Ragland · CD — Janette Tyson · Senior Writer — Richard Boadu

Experiential - Cultural partnership - Social impact

Crate and Barrel used to be fun. This was a push to bring that back. "Made for Each Other" reframed the relationship between people and objects — not as transactions, but as choices that say something about who you are. Photographed by Suzanne Saroff with a wit and elegance that hadn't lived in the brand for years.

CD — Ulrika Karlberg · Writer — Samantha Evers · Photographer — Suzanne Saroff

Art Director- Chaz Malloy

Walmart is one of the largest fashion retailers in the country — most people just don't think of it that way. "We Dress America" was built to change that perception by leaning into the truth: real people, coast to coast, actually dress from Walmart. Photographer Ryan McGinley captured that authenticity across the full consumer journey, from OOH to digital.

CD — Jason Moses · Writer — Samantha Evers · Photographer — Ryan McGinley

Retail/fashion - Integrated campaign - Brand platform

Cakesters are back and they needed to feel exactly as unhinged as their return deserved. Short, loud, and made for the scroll — the campaign leaned into the snack's cult following with the kind of energy that doesn't overthink itself. Sometimes the brief really is: make it fun and get out of the way.

CD — Stacey Smith · Writer — Stacey Ann-Ellis

Food & beverage - Social/digital - Brand voice

The brief was "gifts that show you get them." The idea: reunite Nia Long and Larenz Tate — the couple from Love Jones — for the first time in decades, in a scene that felt like the original film. No gimmicks. Just a softly lit apartment, a vinyl record player, and the emotional shorthand of a story people already loved. The look was grounded in elegance and restraint — which made the moment land harder.

Agency — Fallon · Agency Partner — Contender

Carter Bonas is the 2022 Sports Illustrated Kid of the Year. He's also a competitive golfer, entrepreneur, and autism advocate who calls his diagnosis his superpower. This wasn't a feel-good spot — it was a genuine story told with the dignity it deserved. A campaign that worked because we let the subject do the heavy lifting.

CD — Kevin Ragland · Senior CW — Richard Boadu

Sports - Brand film - Purpose-driven

In 2017 NYC’s wildly popular fashion boutique, Scoop, officially closed its doors — but “the ultimate closet” is making its big return in an unexpected place. The iconic store has officially relaunched at Walmart as its very own private label!

CD — Jason Moses

ACD — Megan Yanchitis

Senior Writer — Samantha Evers

CD-Kevin Ragland

ART- Scarlette Maestre & Myself

COPY- Richard Boadu & Cristina Marquez Barreto

CD — Dustin Dodd (art)

CD—Grahm Utenburger (copy)

Writer— Richard Boadu

Agency- Fallon

Writer- Conor Addario

In this holiday spot for Walmart’s “Gifts That Show You Get Them” campaign, SpongeBob gets a perfectly thoughtful gift from his best friend Gary — a jellyfish lamp that lights up their pineapple house. The pairing of SpongeBob and Gary was chosen because their friendship instantly captures the idea of knowing someone well enough to get them the right gift. The film leans into SpongeBob’s bright, playful world with bold colors and fun energy, making the moment feel joyful, familiar, and unmistakably Walmart.